Exhibit V shows Industry variations in the share/ROI
relationship. As can be seen, graph A shows the comparison of market share and
ROI (rate of return) between frequently and infrequently purchased products.
During the interval of market share from under 10% to 40%, frequently and
infrequently purchased products have similar trend. That is, market share and
ROI has positive correlation coefficient. For infrequently purchased products,
when market share is over 40%, the ROI will be stabilized.
In graph B, for industries
have fragmented customers, there is positive relationship between market share
and ROI. However, for industries have concentrated customers, market share and
ROI have negative relationship when market share is between 20% to 30%. It is
shown that in the interval of 20% to 30% market share, ROI declines when market
share increases.
(2) Resources: Nile Khanfar and David Loudon(2008). Adams Jewelry. Journal of the International
Academy for Case Studies, Vol.14, No. 7, pp 109-119
Table 3 shows the record of precious metal prices from 2003
to 2006. As can be seen, it shows the lowest, highest, average prices and
change of the prices of gold, silver, platinum and palladium. All of the prices
are calculated by US dollars. For example, platinum is the most expensive among
the 4 precious metals. The highest price of platinum is $1331 which occurs on May 17th 2006, and the lowest price is 692.50 which
occurs on 2003 September 17th 2003. The column of “change” means the difference
between highest and lowest prices. Because of the scarce of natural mineral resources, prices of precious metals reveal a upward trend. In this table, it shows the highest price in 2006 for all of the precious metals. The price fluctuates over every time period but presents upward trend if it has been observed for several years.
(3) Resources: Frozen Food in Europe(2014). MarketLine Industry Profile.
(MarketLine is a Datamonitor business. This article does not
belong to specific author)
Figures 3 shows market share of different categories in Europe
frozen food market by pie chart in 2014.
Market share is calculated by US dollars. As can be seen, frozen ready
meals has the highest market share (20.4%). Other category (18.7%) and frozen
fish/seafood (18.2%) occupy 2nd and 3rd place of market
shares respectively. Frozen bakery products has the lowest market share (4.7%).
This pie chart may reveal diet habit and robustness of industries which has
large market share, like frozen ready meals industries. However, more details
are needed to analyze Europe frozen food market.
